Fashion taught me that every purchase is a decision, and every decision is about something more than the product. That insight is what pulled me into marketing.

I work across paid social, SEO, and brand strategy — usually for fashion and lifestyle brands, always with the same question underneath: what actually makes people move? The work I find most satisfying is the kind where you can trace a real human insight all the way through to a result you can measure.

2+ years across fashion, beauty, and lifestyle.
MA Fashion Marketing, Nottingham Trent University
B.Des Fashion Design